
Drink water and mind your own business has been a famous and a rapidly growing trend in the South African social media platforms. The phrase in most instances is used for different reasons. It is usually prescribed between women in achieving hair growth, booty grown and generally a key to happiness. Rapper, song writer AKA in early 2019 was also heard uttering this famous phrase on his Instagram, again, encouraging people to drink water and stay away from other people’s business.
In the general sense of things, who is AKA in South Africa and what makes him so popular? Besides him dropping killer hits year after year, AKA is notorious for leaving his baby mother for her friend and in turn insulting her on social media. Naturally, I cannot speculate on the truthfulness of what caused the fights but that is not what I am getting at but the actions of people who constantly tell us to mind our business who might also turn out to be abusive towards us. My intention with this piece is to diverge from the culture of drink water and mind your business especially in a country as South Africa.
Minding your business I argue is the prime of ignorance. It is on most instances depicted in memes when a person drinks tea/juice whilst there is a fire in the background. This however should not transpire to reality. Minding your business actually collaborates with what Assata Shakur once said. Assata warned us on remaining silent in instances of war, calling such people liberals and no good for the revolution. She was saying this during the time when America was under severe oppression by the Ku Klux Klan (KKK). In Summary, the KKK were a White supremacist hate group that perpetuated anti Blackness sentiments in their organization. Assata uttered these words when she and the Black Panthers were fighting for liberation which was inclusive of socio economic rights of Black people especially women and children in America. Her prime argument was that ‘minding your business’ makes you a liberal. Someone who is in between the lines and whose ideals can easily be associated with the oppressors because if one does not fight against oppression or any form of injustice, that makes them an ally of the perpetuator of such injustice/ oppression.
Coming back to South Africa, South Africa is a country infamous of its gender based violence (GBV). The current statistic on GBV is that 1 in 3 women in South Africa experience sexual and/or physical violence. Now, with a statistic like this, South Africans when Masechaba, the former Metro FM presenter came forward on a crime done to Babes Wodumo by her ‘former’ lover on a radio interview; South Africans, were at war condemning Masechaba on why she had to meddle into people’s business, something that the abuser later re-iterated by saying that people must mind their own business. Is this the business that we mean when we say drink water and mind your own business?
What would have happened if parties like the EFF did not intervene in the Alex illegal evictions during the month of May 2019? What would have happened if the community sat back and minded its own business? Were we going to let innocent babies and women go cold in this cold weather in the name of minding our business?
The problem with minding your business is not new. We saw it with #FMF when a group of students instead of participating in the movement were taking pictures and posting them along the hashtag #FeesMustFall. The issue with minding your business then seems to not being an issue of ignorance, but it cuts deep into the class struggle, making it an elitist’s kind of a culture. The rich and the privileged are always the ones that would rather ‘Netflix and chill’ when the world is burning, but can South Africa really afford this culture of minding your business?
I conclude that Sibongile, an NSFAS student waiting for their first NSFAS living allowance in June and Dudu, whose husband beat her up to a pulp every month on the 25th after having a good time with his boys cannot afford a drink water and mind your business culture.

